Colorado’s New Health Insurance CO-OP Employs Social Media to Help Consumers Understand Changes in Healthcare and Make the Most of their Insurance Experience

Denver, Colo. (June 26, 2013)—To break through the confusion about the changes in healthcare and help Coloradans make smarter decisions about how they choose and use health insurance, Colorado HealthOP, Colorado’s first statewide nonprofit health insurance cooperative (CO-OP), has taken to social media. The CO-OP’s new social media profiles, onFacebook, Twitter, YouTube, LinkedIn and SlideShare, are designed to offer tips and resources to help Coloradans better understand how health insurance can benefit their health and their pocketbooks.

“Colorado HealthOP looks forward to helping Coloradans, particularly the more than 829,000 who are uninsured and the 466,000 who qualify for healthcare subsidies, take advantage of this unprecedented access tohealth insurance in Colorado,” said Fedelina Madrid, vice president of consumer and community engagement for Colorado HealthOP. “It is imperative that we engage and educate Coloradans where they are—whether on the ground or online. The launch of these profiles supports our efforts to make quality health insurance and health information more accessible.”

Colorado HealthOP’s social media profiles will not only offer information about changes in Colorado healthcare, but will also give Coloradans simple steps they can take to improve their health and decrease their healthcare spending. The profiles will also help consumers keep track of important information about Connect for Health Colorado, the Colorado health benefit exchange, as well as enrollment dates and details about subsidies. Via Colorado HealthOP’s website and social networks, Coloradans can opt-in for more information about the CO-OP and ongoing updates about important changes in Colorado healthcare.

“As a cooperative, Colorado HealthOP will demonstrate how being a more educated consumer of healthcare and making healthy decisions can make access to healthcare a more rewarding experience,” continued Madrid. “It is Colorado HealthOP’s priority to provide that education, and we are committed to helping our fans, followers and subscribers be better prepared to make smarter decisions.”

In the coming months, Colorado HealthOP will launch a comprehensive website experience with a robust resource area, advance its social media communications and deploy a mobile application in its efforts to develop a new model for promoting health.