Our goal is simple: to provide our members with affordable, quality healthcare that delivers on their needs. While other companies focus on making profits for corporate stakeholders, we’re a nonprofit, so we can focus on helping our members and keeping costs low. We’re also a CO-OP, so we give members a real voice in the benefits they want. It’s our mission to build a great health insurance company, together.
Our board of directors is atypical of what you see in most health insurance companies. Our board consists of Colorado HealthOP members, who know our company and have a vision for how it could better serve our members. They set goals for the organization, serve as representatives at stakeholder meetings, develop policies, and weigh in on the big decisions. Board members are selected democratically by CO-OP members, which ensures that they have members’ interests in mind as they move our CO-OP in a productive, positive direction. Click here to learn more about the current Colorado HealthOP Board Members.
You’re probably familiar with the success of CO-OP grocery stores, or a certain CO-OP recreational goods store, but a cooperative business model is also great for the health insurance industry. That’s because it allows us to really listen to the people who know best how to improve our CO-OP — our members. We give members a say in how our profits are redistributed into the company and what treatments they’d like to see covered, such as acupuncture and chiropractic care, free primary care visits and free generic medicine for certain chronic conditions. If two minds are better than one, then thousands of us putting our grey matter together can build a unique and incredible health insurance company. CO-OPs have been widely successful in a variety of industries. To learn more about health insurance CO-OPs in other states, visit www.nashco.org.